Door Drop Marketing Shows A Revival

Name: Ronset LTD
Address: Blakewater Road, Blackburn, BB1 5RW, GB
Telephone: 01254 297100

Posted on September 20, 2017August 8, 2023 by support

There was an interesting article in Print Monthly which was published today about the revival of drop door marketing and it seems that in particular many of the leading brands in Europe are becoming alive once again to this traditional form of marketing.

They are seeing that there is great value in using print in a variety of ways to market their products and increase their brand profile and they see that it can be the optimum way to reach certain target audiences and engage with them.

8% Increase In Spending On Door Drop Marketing

Door drop, or direct mail marketing, is certainly showing a revival with recent figures showing that there has been an 8% increase in spending on this type of marketing in the UK in 2016. Between 2015 and 2016, spend rose by almost £20m from £246.6m to £266.3m, despite a reduction in unit volume of three percent, from 5.9bn to 5.7bn.

Other statistics which the article in Print Monthly threw up were particularly telling we thought, and this was that research by Royal Mail MarketReach found that 92% of all direct mail drops are read. And on top of that the door drops were on average kept by the recipient for a total of 38 days.

Direct Mail Is A Hugely Effective Marketing Tool

These statistics are certainly confirmation that printed direct mail is a hugely effective way to market a business. You can reach people who you could not normally get access to in their home and the level of engagement is exceptionally high. Companies such as Sky and Virgin Media are increasingly relying on door drops to grow their market and their brand.

The Annual Door Drop Industry report concluded that:

“Techniques have trickled down from digital marketing to traditional print media. Building on this trend will make door drops increasingly competitive and another trusted tool in the repertoire of the responsible marketer.” This quote was taken from the Print Monthly website and you can read the full article at the following link: Door Drop Revival

So there you have it, direct mail is a very credible and effective way to reach new and old customers. If you would like any mail shots created and printed by our team here at Ronset please give our offices a call for a quote on 01254 297100.