How To Choose The Right Signage For Your Business
If you’re looking for ways to help your business to stand out and attract a larger local audience, effective signage can play a crucial role and helps establish a strong brand presence. Whether you’re a small startup or a well-established enterprise, choosing the right signage can be tricky since there are so many options available on the market, with many purposes. A great sign printing service is always a good place to start since they will be able to provide invaluable expert advice. But to start you off, we’ve put together a comprehensive guide to help you make some informed decisions when selecting the right type of signage for your business.
Knowing what suits your Brand
Before diving into the world of signage options, get to grips with your brand identity. To clarify this further, taking some time to reflect on your company’s values, target audience, and overall image is always a great idea. Refining this understanding of your company and brand will help guide you in selecting signage that aligns with your brand’s personality and effectively communicates your message. Many companies find working with graphic designers who are also print specialists particularly helpful at this stage. Whilst it’s very easy today to create your own branding, with some great, free, online design tools, nothing can replace the expertise of working with a skilled graphic designer who will create truly unique and timeless designs that can be used effectively in a variety of ways.
Where is your signage for?
The likelihood is that you already know where you want your signage. It could be a street location, in a shopping area or for the front of your Business. If your signage is for the front of your business premises, the location significantly impacts the type of signage you choose. If your storefront is on a busy street, you’ll need eye-catching signage that stands out amidst the competition. On the other hand, if your business is situated in a quieter area, you might want to focus on signs that are more congruent and work in harmony with the surrounding environment. If your signage is to be seen on a busy road, you will want to make sure your sign is large enough to be seen at a distance and communicate your message in a short amount of time. Choosing well respected print specialists to help you with your signage will help you get the right advice if you’re in doubt.
What do you want your signage to do?
Identify the primary purpose of your signage. Do you want to attract new customers, promote a specific product, service, or event, or increase brand awareness? It sounds like obvious advice but it’s surprising how many companies don’t establish their goals prior to designing their signage and end up trying to stuff too much information into their design. Cluttered signage is confusing for viewers, and they will give up on trying to figure out what it says. Clearly defining your goals will help you select the right type of signage that effectively achieves your objectives.
Choose the Right Type of Signage
There are various types of signage available, each serving a different purpose. Consider the following options:
Exterior Signage – These signs are visible from the outside and include building signs, window displays, awnings, and banners. They play a crucial role in grabbing attention and creating a strong first impression.
Interior Signage – Interior signs are placed inside your business premises and guide customers to different sections, highlight promotions, or convey important information. Options include wall signs, floor graphics, digital displays, and wayfinding signs.
Illuminated Signage – If your business operates during evenings or nights, consider illuminated signs to ensure visibility around the clock. These can be neon signs, LED signs, or lightbox displays.
Vehicle Signage – If you have company vehicles, consider using them as moving billboards. Vehicle wraps and magnetic signs can help increase brand exposure wherever you go.
Material and Design – Selecting the right materials for your signage is crucial for durability and visual appeal. Consider factors such as weather resistance, longevity, and maintenance requirements. Additionally, pay attention to the design elements, including colours, fonts, and graphics, ensuring they align with your brand image and are easily legible.
Quality and Budget – While staying within budget is a primary concern for most companies, investing in high-quality signage is a smart long-term decision. Consider the lifespan of the signage, maintenance costs, and the impact it will have on your business’s overall brand perception.
Ronset Printers – Expert Sign Printing in Blackburn
Hopefully our guide to how to choose the right signage for your company will have given you some great food for thought. At Ronset, we are print specialists and have an expert background in sign printing. If you’re looking for sign printing in Blackburn or the surrounding area, give us a call today and have a chat with our friendly team – we are always happy to give our customers advice and guidance with their printing requirements.