We are delighted to announce that we have just taken delivery of a brand new piece of kit which provides us with the ultimate in booklet making technology. Here is the brand new Morgana PSQ160 + VF Feeder. This will certainly give us more speed and the ability to saddle stitch a thicker book than previously. […]
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It`s always worth revisiting the issue of print marketing and digital marketing, as most businesses throw their eggs into one of these baskets, and focus solely on getting new business and extra orders through one or the other. The fact is, and we have mentioned this on numerous occasions on various blog posts, is that […]
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We came across an excellent article today on the Modern Litho website which encapsulates very well what a great asset print can be as a marketing tool for businesses. Although the owners of the above website are based in the USA all of the points it makes are just as relevant for UK businesses. The […]
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Our Commercial Director Chris Durham wrote an excellent article a few days ago which was published in Lancashire Business View about “Engaging The Senses” with print, and in particular direct mail. A Visual Medium That Commands Interest Just to share some snippets from the article, Chris mentions that print is: “a visual medium with […]
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Hello and as this is our first blog post of 2019 we would like to wish you a Happy and Prosperous New Year! And as it is the start of the new year we thought we would give everyone a nudge in the right direction by reminding you of what we as a printers can […]
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Print marketing is one of the best ways for any business to promote themselves with, a strong visual image and call to action can do wonders for sales figures and the ability to build a brand. Check out these tips from an article on the Craft Business website over what options there are for their […]
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I am sure you have heard the phrase by many marketing people that the best way to sell a product or a service is to play on peoples emotions. Play on their fears or their greed to get them to act and purchase. But now the marketing company Phrasee are launching a socially responsible marketing […]
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Now although you are reading digital print right now as you read this blog article (and we certainly don`t want you to stop reading our blog!) it is also heartening to see that printed book sales are on the increase once more as digital sales have shown a slight decline, according to statistics from the […]
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