Why Roller Banners Are An Effective Marketing Tool
Companies use many forms of marketing and advertising tools to promote and expand their business – and even in this age of digital media and marketing, some of the more ‘traditional’ methods and advertising vehicles still play a prominent and important part in promoting corporate business. One of the most effective marketing tools is the printed roller banner – ideal at corporate events and everyday advertising, they provide a visible presence of your business and its products and services. Here are some reasons your company should consider roller banner printing:
Roller Banners
Roller Banners are large format printed display stands – they are lightweight and usually consist of a printed vinyl or polypropylene substrate mounted on an aluminium base. They are ideal marketing display tools that are commonly used by businesses at events such as trade shows, exhibitions, and conferences. There are different forms of roller banner printing, and you may often hear them referred to as pop up displays, pull up banners or penguin stands. They are printed in high resolution and are effective in catching the attention of event attendees or passing footfall in any business environment.
Benefits
There are many benefits to investing in roller banner display stands for your business – they can create a massive initial interest with their visual presence in a room and are perfect to act as backdrops for business event staging or promotional photography. They are an affordable marketing tool and the business generated through their use makes them extremely cost effective as part of a company’s marketing strategy. They are easy to assemble and disassemble and are lightweight so easily portable between locations and venues. They are made from durable and long-lasting materials so can be used repeatedly over a lengthy period, and because of their structure can be easily stored in little space between uses.
Design
There are things to remember when designing your roller banner display stands – firstly, the key elements should be visible within three seconds or less! If a potential customer cannot read and understand the banner content in three seconds, then it may be too complex or have too much information displayed.
Secondly, consider what your banner is trying to achieve before designing the content – are you launching a new product or service, or is the intention to simply reinforce your brand name, logo, and image? Identify your objective and design the banner accordingly – and remember that ‘less is more’ when it comes to banner design!
Finally, ensure that any images you use are of high-quality and resolution – and keep text to the bare minimum – include only the most pertinent information. The banner is supposed to gain initial attention for your company or product – not describe the details!
Types
Roller banner printing can be produced in different formats – extra wide roller banners, and single or double-sided roller banners – decide upon where you intend to deploy the banners and choose the most effective format for your business needs.
If your business is looking for roller banner display stands for a specific event, or simply to have as part of your marketing armoury as such, then speak to Ronset Ltd – they are an established commercial print company in Lancashire who can advise you on all aspects of printed corporate marketing materials including the highest quality banner printing in Blackburn.
RONSET PRINTERS – EXPERT SIGN PRINTING IN BLACKBURN
Hopefully our guide to how to choose the right signage for your company will have given you some great food for thought. At Ronset, we are print specialists and have an expert background in sign printing. If you’re looking for sign printing in Blackburn or the surrounding area, give us a call today and have a chat with our friendly team – we are always happy to give our customers advice and guidance with their printing requirements.