Why The Smart Firms Are Using Print Marketing

Hello and welcome to our blog here at Ronset Printers. We are based in Blackburn, Lancashire and provide a wide range of printing services to both small and large business concerns as well as to trade and individuals. Today we are looking at the printing industry as a whole and why, in this digital age, it is still as relevant as ever.

Printing Industry In Good Shape

Print is still a very big concern, worth over £800 billion globally. and it drives over £3 trillion in related services. It is one of the largest industry niches on the planet with no signs of slowing down. Print has historically been a force for good, bringing increased knowledge and awareness to the population and leading to revolutionary changes.

Print technology and applications are evolving at a rapid rate, bringing improved products and services to its clients. And the evolution of print has included more environmentally friendly print machinery and finished products. The print industry has invested heavily in applying renewable energy sources creating eco-friendly printing materials.

Print Marketing Gives A Good Rate Of Return

As the digital world has kicked into gear the marketing of businesses` online has in some way reached saturation point and is only effective up to a certain point, whereas print marketing has had a renaissance of increased conversions and increased marketing return on investment.

The direct mail industry is not so clogged up as it once was and so getting a postcard through the door from a business can seem like a nice surprise and can often elicit a very good response from its recipient. Direct mail on average gets a 37% better response rate than email marketing and so should certainly be considered by any forward thinking business as a good marketing tool.

In fact the most clued in businesses marry digital marketing and print marketing to produce a strong marketing strategy that can capture peoples attention both online and offline.

High Quality Print Materials

Ronset Print has an enviable reputation for partnering with businesses and designing and producing high quality print materials that will promote a business and help them grow. If we don`t work with you yet then we would like the opportunity to do so. We are a friendly bunch so please pick up the phone and give us a call to discuss what printing materials we can provide for you, our number is 01254 297100.